Hi Gilles, thank you for sharing you story — would love to hear more about it one day in person! I think you’d enjoy reading that piece by Courtney Martin I quoted in my article. It seems to resonate with the conclusions you drew from your experience in and after Guatemala..
Your point on our shopping behaviours reminds me of this thought provoking piece on another “near enemy” —the ethical consumption industry. It really hit a raw nerve for me: https://qz.com/920561/conscious-consumerism-is-a-lie-heres-a-better-way-to-help-save-the-world/